Thread: Linear programming-maximze advertising budget?
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Old June 7th, 2009, 02:05 AM
aidan aidan is offline
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Originally Posted by NonMathEmatical View Post
Hi all,

can someone help me with the following problem?



Thank you in advance!
This is one of the word problems that confuse me.
Are the 100,000 afternoon viewers different each day or is it the same group each day?

Does "maximize exposure" mean the greatest number of viewers or the greatest number of different viewers.

If possible \frac{102000}{3000} = 34 minutes of advertising time.
34 * 100000 = 3,400,000
Are you reaching 3.4 million viewers or are you getting the message to 100 thousand viewers 34 times?

You tell a group/audience something 100 times.
Does that have the same result as telling 100 groups/audience something one time?

It just seems that the you have the same group for each time slot each day,
so you'd want to hit each time slot with the same number of exposures.
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